Designed by Jeff Levine, Merchant Trade JNL is an art deco font family. This typeface has two styles and was published by Jeff Levine Fonts.
A precursor to Art Deco headline/display sans serif typefaces with thick and thin strokes is the Matthews Series (circa 1902). It was manufactured and sold through the Inland Type Foundry of St. Louis, MO.
Digitally redrawn as Merchant Trade JNL, it’s now available in both regular and oblique versions.